TCW: Using SpeedGauge to show drivers the way to safety

TCW: Using SpeedGauge to show drivers the way to safety

When TCW started using SpeedGauge six years ago, their average speeding rate was 3%. Today it’s 0.5%! This is the kind of thing that gets us excited here at SpeedGauge HQ, so we sat down with Director of Safety Ronnie Holland and Compliance Manager David Jackson to learn more.

Back in 2010, when TCW started using the Safety Center, it was not a hit, but today drivers can’t wait to see their SpeedGauge performance each month. What changed?

“It did not go over well at first,” Ronnie told us. Drivers didn’t like the feeling that they were being watched, or the possibility that they could be punished for their driving behavior. Over time, though, the TCW safety team was able to help drivers understand that management wasn’t mistrustful or upset with anyone. “Once they understood that we were just happy to catch speeding before the police and we told everyone, ‘You’re not in trouble. We just want to improve speeding,’ they started to get it.”

TCW quickly discovered that it is important to give drivers a reason to be safe, not just a reason to avoid being unsafe. “The big difference came when we put the safety bonus in place - it gave them another incentive to be safe and to obey the speed limit.”

Using SpeedGauge’s summary reports, along with other data from various sources, TCW pays a quarterly safety bonus to their safe drivers. Part of that bonus means keeping their speeding percentage below 1% on the SpeedGauge summary report.

By focusing on overall speeding, rather than individual incidents, drivers understand that they are being rated on their overall performance, not being picked on for isolated events. “With the speeding percentage, we know that one violation will not affect anyone’s safety bonus.” To ensure that drivers are treated fairly, TCW also builds in some leeway with the percentages they require from their drivers. At its core, TCW uses SpeedGauge as an overall coaching program, not a “gotcha!” tool, and TCW’s approach to driver safety keeps this in mind.

Along with the safety bonus, TCW also makes use of one of their best assets in driver coaching: other drivers! With their unique Master Coach Program, drivers who show leadership potential and communications skills work with other drivers to help them reduce their speeding. “Our approach is to ask drivers ‘What can we do to help you reduce speeding?’” This approach shows drivers a friendly face when discussing speed and safety, and helps to keep the focus on opportunities for improvement, not demands for perfection. It also helps to remind drivers that safety measures aren’t arbitrary rules - they are guidelines designed to keep drivers themselves safe!

Using safety bonuses and their coaching program, TCW’s safety managers have reduced speeding in the fleet. “I wish we knew how many accidents we’ve prevented. There’s no doubt in my mind that ...

Posted by JackLindgren on April 18th, 2016


Heniff Transportation

Heniff Transportation: Using SpeedGauge to Improve Driver Safety

We sat down with Joe Neal, Director of Information Technology at Heniff Transportation Systems to learn how his team uses SpeedGauge data to help drivers improve safety on the road using an excellent coaching and incentive program. SpeedGauge is proud to be able to help Heniff create a system that allows them to hold individuals accountable while rewarding drivers for safe behavior - a win-win for everyone!

What it is

A comprehensive driver scorecard that allows Heniff to sync all of their data points into a “simple, all-in-one system” that keeps “all of the metrics in one place.”

This scorecard lets drivers see where they need to improve each month to ensure that they receive their safety bonus and avoid any trouble with their safety managers.  

How it works

Heniff uses the SpeedGauge API to retrieve incident report data and import it into a custom driver scorecard. This scorecard includes data from SpeedGauge, PeopleNet, TMW, and Heniff's HOS system.

The scorecard looks at driver logs, the number of incidents, and their severity.

Safety managers determine whether verbal or written warnings are in order, and drivers receive coaching if necessary.

How it’s used

Drivers receive the necessary warnings and coaching for their violations.

Safe drivers are rewarded with a monthly safety bonus.

Paying out bonuses separately from ordinary pay helps drivers see the benefits of safe driving and how it affects their bottom line, as well as the company’s!

Over 70% of drivers receive their safety bonus every month!

How do drivers like SpeedGauge?

They love it! Of course, there was resistance at first when SpeedGauge, e-logs and other technologies were introduced, but once drivers saw the benefits, they changed their minds! “Transparency is key,” Joe tells us, because it allows drivers to see exactly how their scores are calculated, giving them plenty of opportunity to make improvements before the end of each month and ensuring their safety bonus.

At SpeedGauge we’re always excited to see fleets make use of our tools and technology to make life on the road safer for their drivers - and Heniff doesn’t disappoint!    

Posted by JackLindgren on January 7th, 2016


Martin Transportation

Martin Transportation Sees Value of Speed Monitoring for the Bottom Line

Giving drivers what they need to succeed improves overall fleet performance, reduces costs and boosts morale...

How does Martin use SpeedGauge?

SpeedGauge sat down with Dale Dunaitis, CSS, Compliance Manager for Martin Transportation Systems (MTS) in Byron Center, Michigan. We wanted to learn just how Dale and his team use SpeedGauge and what benefits Martin is realizing from using the service. Turns out, the way that SpeedGauge reports speeding events, combined with ECM and other data, offers more than just driver coaching tools. We found that Martin uses SpeedGauge to do some pretty complex analysis that allows them to make equipment improvements and adjustments as well as help drivers make better choices across a range of different speeds and driving situations. 

“We give the driver the ability to judge his own performance by understanding how we administer the various monitoring systems and performance indicators that we use” says Dunaitis. Beyond seeing a 22% reduction in speeding violations in the first five months after deploying SpeedGauge, Martin began to compare the various daily reports it received from multiple sources and learned to look at driver and truck as a team – a team that could be trained with systems that can be adjusted to optimize performance.

They compared ECM vs GPS speeds, took input from drivers about how fast they were going and got trucks into the shop to adjust the settings for gear ratios, tire sizes and ECM speeds on the speedometer. Martin then analyzed different reports to learn that different drivers perform better in different speed brackets. Some were great on ramps, while others were more consistent performers at higher speeds. This enabled them to tailor coaching tools to specific driver strengths and weaknesses. Martin has learned that overall fleet cost of operations have improved just by lining up the various factors that contribute to optimal performance - and training for those factors on an individual driver basis.

How do Martin drivers like SpeedGauge?

Dale and the management team at MTS believe that they attract drivers that want to improve their performance and work within regulations and speed limits precisely because they monitor speed and safety trends. "Our drivers see this as a protection for them, and they work with us to build the best
possible conditions for them to succeed. We look at the driver and the truck as a team and ourselves as the coach that can help that team drive the maximum legal miles each week without any safety violations."

Martin has discovered that the best drivers often review SMS scores and safety ratings before they apply – understanding that high incidents of unsafe driving can indicate poorly managed routes and schedules or a disengaged management team. Drivers want to know how Electronic On Board Reporting (EOBR) is used, and Martin introduces the SpeedGauge service and speed monitoring during training. “We attract good drivers because we give them enough time to get from A to B, and enable ...

Posted by stephen on January 5th, 2016